Since 1978


For over four decades, Diamond Vault has been there for life’s most memorable moments. While locations have changed over the years, the values of Diamond Vault remain the same. Integrity, honesty and the highest standards of quality are always at the heart of the lifetime client-focused business.

With an in house combined experience of over 250 years, Diamond Vault is Sarasota’s undisputed leader in fine jewelry - a family operation with a desire to make dreams come true for every valued clients.







A family business since its inception, Diamond Vault grew out of one man’s passion, determination and an unquenchable love of learning. Over 40 years ago, Ali Chokr began selling colored gemstones and semi-precious jewelry at the Bradenton Flea Market. Realizing his natural knack for the industry, Chokr entered the diamond wholesale business and invested in diamond jewelry.

Since its establishment as a premier purveyor of fine diamonds in Southwest Florida, the business has boasted numerous locations in some of Sarasota’s most notable neighborhoods. In 2012, Diamond Vault opened its landmark location along Tamiami Trail, setting the standard for jewelers across the region with its striking architecture, amenities and trademark Diamond Wall.

While the company has expanded with thanks to loyal customer patronage, the focus has always remained the same. Diamond Vault is devoted to providing the utmost in quality, superior products and a customer experience based on a relationship of respect, trust and sincerity.





Community Involvement


Being called upon to mark the major milestones of the community is a high honor for any business.  Diamond Vault has the esteemed distinction of creating a vast array of achievements honoring local organizations and institutions. These companies come to Diamond Vault because of the assurance that a simple idea will turn into a sophisticated symbol of appreciation that the donor, patron or lucky award winner will cherish for the rest of their lives. At Diamond Vault, any custom project is possible through precise fabrication techniques that can incorporate specific artwork, logos or themes.




Our Unique Team


Even with over 250 years combined experience in fine jewelry, Diamond Vault seeks to reestablish itself with every new and existing client that walks through its doors. With its signature concierge, Diamond Vault prides itself on unrivaled customer service and employing the most skilled master jewelers and GIA Certified Gemologists in Southwest Florida. Always warm and welcoming, each member of the Diamond Vault team is committed to giving every visitor 100% satisfaction. It is this commitment that has fostered generations of Sarasota jewelry buyers to continue to come back year after year.  Check employment opportunities.